In the ever-evolving world of digital media, the term “lifestyle” has transformed. It is no longer just about aesthetic coffee photos or luxury hauls; in 2025, it is about authenticity, sustainability, and relatable storytelling.
Whether you are a brand looking for a face for your next campaign or an aspiring artist looking for inspiration, these creators are the ones defining the cultural zeitgeist. Here is our curated list of the Top 25 Lifestyle Influencers Setting Trends in 2025.
1. Komal Pandey
Komal remains the undisputed queen of fashion-forward lifestyle content in India. Her transition from “styling videos” to cinematic fashion storytelling has made her a global icon. In 2025, she continues to push boundaries with her “wearable art” philosophy.
2. Masoom Minawala
A bridge between Indian craftsmanship and global luxury, Masoom’s lifestyle is a masterclass in elegance. Her content focuses on “quiet luxury” and supporting homegrown brands, making her a favorite for high-end collaborations.
3. Prajakta Koli (@MostlySane)
Prajakta’s journey from a YouTuber to a mainstream actor has been legendary. Her lifestyle content is rooted in “relatability,” focusing on mental health, family, and the realities of being a creator in the spotlight.
4. Ranveer Allahbadia (BeerBiceps)
Ranveer has pivoted the definition of lifestyle toward “holistic wellness.” His content in 2025 focuses heavily on spirituality, bio-hacking, and personal development, attracting a massive audience of young professionals.
5. Kusha Kapila
Blending humor with high-street fashion, Kusha is the voice of the modern Indian woman. Her lifestyle updates are a mix of red-carpet glamour and the hilarious “behind-the-scenes” chaos of a busy public figure.
6. Negin Mirsalehi
The global face of “Gisou,” Negin’s lifestyle revolves around her family bee garden, sustainable beauty, and effortless European style. She is the blueprint for the “Founder-Influencer” model.
7. Matilda Djerf
The pioneer of the “Scandinavian Girl” aesthetic. Her 2025 influence remains strong, focusing on minimalism, self-care, and the comfort-first fashion movement.
8. Karron S Dhinggra
Karron has redefined men’s lifestyle and grooming. By mixing practical fashion advice with a sharp sense of humor, he has become the go-to creator for the modern man.
9. Diipa Khosla
Diipa continues to lead in the “Global Indian” niche. Her content is a beautiful mix of motherhood, high-fashion, and her philanthropic work through Post For Change.
10. Aashna Shroff
Aashna’s feed is a visual diary of luxury travel and beauty. In 2025, her “Aesthetic Living” trend-where she focuses on interior design and home vlogs-has seen a massive surge in engagement.
11. Faisal Shaikh (Mr. Faisu)
From TikTok star to a lifestyle mogul, Faisu’s content focuses on fitness, luxury automobiles, and his journey through the entertainment industry.
12. Kritika Khurana (That Boho Girl)
Kritika’s bohemian lifestyle remains a staple for Gen Z. She focuses on travel, thrifted fashion, and real conversations about life after 25.
13. Chiara Ferragni
The original “Mega-Influencer.” Despite the shifts in the industry, her lifestyle-balancing a global business empire with motherhood-remains a top trend-setter in 2025.
14. Sejal Kumar
Sejal’s lifestyle content is deeply creative, blending music, fashion, and travel. Her “reallife” series offers a refreshing break from the overly polished world of social media.
15. Siddharth Nigam
A powerhouse of fitness and entertainment. Siddharth’s lifestyle vlogs provide a glimpse into the life of a young actor, focusing on discipline, gym culture, and style.
16. Dolly Singh
Dolly’s content is where lifestyle meets social commentary. She uses her platform to discuss body positivity and rural-to-urban transitions, all while serving incredible looks.
17. Julie Sariñana (@SincerelyJules)
A veteran in the space, Julie’s “California Cool” lifestyle continues to inspire millions. In 2025, she has focused more on sustainable travel and wellness.
18. Aakriti Rana
Aakriti is the pioneer of “Mindful Travel.” Her content in 2025 focuses on solo travel, mental well-being, and living a life of freedom.
19. Rohit Zinjurke
Representing the new wave of lifestyle creators, Rohit’s high-energy vlogs and urban street style resonate deeply with the younger demographic across India.
20. Alanna Panday
Alanna has mastered the “Dreamy Aesthetic.” Her lifestyle content, focused on luxury stays, tropical living, and family, feels like a digital getaway.
21. Juhi Godambe
Juhi is the face of urban chic. Her lifestyle revolves around the hustle of the fashion industry, running her brand “Arabellaa,” and luxury beauty routines.
22. Ankita Chaturvedi (Corallista)
For the beauty-obsessed, Ankita’s lifestyle is the gold standard. She focuses on makeup education, wellness, and “slow living” in the UK.
23. Mumbiker Nikhil
Nikhil continues to lead the “Moto-Vlogging” and family lifestyle space. His content is all about the “on-the-road” life, tech, and fatherhood.
24. Santoshi Shetty
Santoshi’s “Creative Nomad” lifestyle focuses on architecture, fitness, and experimental fashion, making her one of the most unique voices in the niche.
25. Viraj Ghelani
Viraj has turned “the Gujarati lifestyle” into a global brand. His relatable content about family dynamics and everyday life has made him a household name.
Why Lifestyle Content Matters for Artists and Brands
In 2025, your lifestyle is your portfolio. Whether you are an actor, a dancer, or a model, how you present your daily life determines your “brand value.”
At Cast Artists, we provide a platform for influencers and artists to showcase these very portfolios. If you are a creator looking for your next big break or a production company looking for the next trend-setter, you are in the right place.
Join the Community:
- Artists: Create your portfolio today and get noticed by top media houses.
- Production Companies: Post your requirements and find the perfect face for your brand.
Contact Us for Services
Email: info@castartists.com
Contact: +91 9490056002
