Nigeria’s YouTube scene is bursting with personality – from glossy fashion lookbooks and cozy home-life vlogs to honest motherhood journals, food guides, and day-in-the-life travel videos. If you’re a brand, casting director, or creator looking for authentic African voices with strong storytelling chops, these Top 20 Nigerian lifestyle YouTubers are shaping trends, inspiring audiences, and turning everyday life into engaging video content.
This article is written for Cast Artists – the platform where artists and influencers build portfolios and get discovered for media, brand and production opportunities. Read on for short profiles, why each creator matters, and how your team can work with them.
Why Nigerian lifestyle YouTubers matter right now
- High engagement, local authenticity: Nigerian creators connect deeply with audiences through local language, culture and relatable daily stories.
- Diverse niches: You’ll find fashion, beauty, food, family & parenting, home design, travel, wellness and LGBTQ+ lifestyle creators – all with video-first content that converts.
- Cross-platform reach: Many creators translate YouTube content to Instagram Reels, TikTok and podcasts – useful for multi-channel campaigns.
The Top 20 Nigerian Lifestyle YouTubers (brief profiles)
Notes: where possible we linked to official channels for quick verification. For casting-ready contact details and verified audience metrics, use Cast Artists to request creator media kits.
1. Toke Makinwa – polished lifestyle & personal storytelling
Toke mixes high-production vlogs with cultural commentary, fashion, relationships and career conversations. Her channel blends editorial energy with candid day-in-the-life content – ideal for lifestyle and luxury brand partnerships.
2. Dimma Umeh – beauty, travel and everyday luxury
Dimma’s polished vlogs cover beauty, personal care, travel diaries and home life – she’s a favorite for brands that need a cinematic, relatable presenter.
3. Sisi Yemmie – family, food and home cooking
Yemisi’s channel focuses on family life, Nigerian recipes, meal prep and home tips – perfect for food brands, FMCG, and family lifestyle campaigns.
4. Linda Ikeji – media mogul turned lifestyle vlogger
Linda leverages her massive blog audience into video: celebrity interviews, lifestyle features and events. She’s a go-to for high-visibility launches and media collaborations.
5. Janet Mokelu – health-forward lifestyle vlogs (doctor & creator)
A medical doctor who vlogs about wellness, family life and living in Nigeria, Janet is a credible creator for health, wellness, and family brands.
6. Kamsi Nnamani – travel, food & lifestyle adventures
Kamsi documents city life, hidden restaurants and travel tips around Nigeria and beyond. Her work is well suited to hospitality and tourism briefs.
7. Sharon Ademefun (LifeOfRonaTV) – beauty, fashion and empowerment
Sharon blends beauty tutorials, styling and lifestyle content with youth culture – useful for emerging fashion and beauty brands looking for energetic creators.
8. Gimalo (Gimalo Angel TV) – lifestyle and positive living
Gimalo’s channel mixes family vlogs, home décor and motivational lifestyle content – good fit for wellness and home-living campaigns.
9. The Lifestyle Channel (various creators) – curated lifestyle content
Channels that aggregate quality lifestyle content (city guides, shopping hauls, product reviews) are excellent for broad awareness work.
10. Doyin’s Corner – candid social-issue + daily life vlogs
Doyin tackles social topics alongside personal lifestyle content – strong for documentary-style branded content and cause marketing.
11. Lola Omotayo (Mom & lifestyle vlogs) – parenting, fashion, home
Lola’s family vlogs and lifestyle tips attract family audiences and brands in parenting, babycare and homeware.
12. Tosin Ibitoye – events, weddings, and lifestyle hosting
Tosin blends event hosting with lifestyle content – useful for experiential events, fashion shows and live brand activations.
13. Eva Alordiah (lifestyle / entrepreneurial content) – creative lifestyle voice
Eva mixes music/creative life with lifestyle tips – a good match for youth culture and creative-industry campaigns.
14. Jumia Nigeria Collaborators / Creator Partners – commerce + lifestyle content
Creators who partner with major platforms (marketplaces, travel sites) often produce polished lifestyle reviews and haul videos ideal for e-commerce briefs.
15. Victoria Onuchukwu – beauty & wellness lifestyle vlogs
Victoria produces approachable beauty tutorials, wellness routines and product demos – great for skincare and lifestyle brands.
16. Only Nicky – fashion and street-style lifestyle content
Known for styling, unboxings and fashion haul videos that speak to Gen-Z and millennial audiences.
17. Jagaban Lifestyle (local city guides & culture) – urban lifestyle & food trails
Creators focusing on neighbourhood guides and food culture can amplify tourism and hospitality messages authentically.
18. Travel + Lifestyle Duos (couples vlogs) – romantic getaways & itineraries
Couples who document travel and lifestyle make strong partners for travel brands, hotels and experiential campaigns.
19. World on Budget Nigeria – affordable lifestyle, student & budget travel tips
Creators focused on low-cost living, budget travel and student life are ideal for finance, education and value-brand messaging.
20. Emerging Micro-Creators (rotation) – niche lifestyle voices
Micro-influencers (20k–250k subscribers) produce extremely high engagement in niches like sustainable living, minimalism, niche fashion, and cultural crafts – perfect for targeted campaigns with strong ROI.
Which types of lifestyle creators work best for different briefs?
- Luxury & fashion campaigns: Toke Makinwa, Dimma Umeh, fashion haul creators.
- Food / FMCG: Sisi Yemmie, Jagaban Lifestyle, recipe vloggers.
- Family & parenting: Lola Omotayo, Janet Mokelu, family vloggers.
- Travel & hospitality: Kamsi Nnamani, travel duos, city-guide channels.
- Cause or documentary briefs: Doyin’s Corner, investigative lifestyle storytellers.
- High-engagement micro-campaigns: niche micro-creators (local language, strong community).
How brands and production houses should brief Nigerian lifestyle YouTubers
- Be clear about deliverables: video length, platforms (YouTube + Reels + Shorts), and number of posts.
- Respect creator voice: allow a degree of creative freedom – authenticity drives engagement.
- Define usage & rights: geographic scope, ad reuse, and timeframe.
- Provide resources: product samples, travel support, or access to shoots.
- Measure performance: request media kits with demographics, average views and past campaign case studies.
How Cast Artists helps creators and brands connect
Cast Artists turns social influence into booked work:
- For creators: build a polished portfolio (videos, reels, media kits), apply to casting calls, and showcase campaign case studies.
- For brands/producers: search verified influencer portfolios by niche, language, audience demographics and past work – then invite creators to auditions or paid jobs.
- For casting: discover lifestyle talent for commercials, branded series, host roles, and experiential events.
If you’re a Nigerian lifestyle creator ready to level up, create your Cast Artists profile to get discovered by brands, production houses and casting directors.
Final tips for creators who want to grow on YouTube
- Post consistently: weekly vlogs or themed series perform well.
- Repurpose: turn long vlogs into short, snackable clips for Reels and Shorts.
- Tell stories: viewers subscribe for personalities and narratives, not just product placements.
- Collaborate locally: cross-collabs with other Nigerian creators drive new audience pools.
- Track metrics: keep a media kit with CPM, avg. views, audience age and location.
Contact Cast Artists
For portfolio support, influencer discovery, casting services and all the services listed here:
Email: info@castartists.com
Phone / WhatsApp: +91 9490056002
