TikTok has evolved from a simple dance-challenge app into a global powerhouse for talent discovery. For aspiring artists and influencers, keeping an eye on the leaders of the pack isn’t just about entertainment-it’s about market research.
At Cast Artists, we believe in connecting talent with opportunity. To help you understand the current landscape of digital stardom, we’ve curated a list of the top 20 fastest-growing and most influential TikTok stars you need to follow in 2025.
Top 20 Fastest-Growing TikTok Influencers You Must Follow
1. Khaby Lame (@khaby.lame)
The undisputed king of TikTok. Khaby’s silent comedy and common-sense reactions to overcomplicated “life hacks” have made him a global icon. He proves that you don’t need a high budget-or even words-to connect with millions.
2. MrBeast (@mrbeast)
Jimmy Donaldson brought his high-octane, philanthropic YouTube energy to TikTok, and it paid off. He is currently one of the fastest-growing creators on the platform, known for massive giveaways and mind-blowing challenges.
3. Alix Earle (@alixearle)
The “Get Ready With Me” (GRWM) queen. Alix’s meteoric rise is due to her radical transparency and “big sister” energy. She doesn’t just share makeup tips; she shares her life, making her a magnet for major brand deals.
4. Keith Lee (@keith_lee125)
Recently named TikTok Creator of the Year (2025), Keith Lee has the power to save or skyrocket a restaurant with a single review. His honest, family-oriented food tours are a masterclass in authentic influence.
5. Nara Smith (@naraazizasmith)
Known for her “making it from scratch” aesthetic (sometimes including things like toothpaste or gum), Nara has captured the “trad-wife” and high-fashion aesthetic niches simultaneously. Her soothing voice and high-production value are incredibly viral.
6. Jeremiah Brown (@findjeremiah)
The winner of the Rising Star of the Year award at the 2025 TikTok Awards. Jeremiah’s creative storytelling and relatable lifestyle content have made him the one to watch for anyone interested in the future of digital media.
7. Wisdom Kaye (@wisdm8)
Vogue’s “Best Dressed Man on TikTok” continues to innovate. His high-fashion editorials and creative styling challenges have made him a pillar of the fashion community.
8. Brooke Monk (@brookemonk_)
With a focus on relatable comedy, lip-syncs, and lifestyle vlogs, Brooke has maintained a consistent growth trajectory, making her one of the most recognizable faces for Gen Z.
9. Alex Warren (@alexwarren)
A true multi-hyphenate. Alex has successfully transitioned from a Hype House creator to a legitimate musical artist and high-production vlogger, winning Breakthrough Artist of the Year in 2025.
10. Katie Fang (@katiefanggg)
The winner of the Okay Slay Award, Katie is the face of the new wave of beauty influencers. Her high-energy routines and skincare hauls are essential viewing for anyone in the beauty industry.
11. Zachery Dereniowski (@mdmotivator)
Zachery focuses on “humanity” content-surprising strangers with kindness and financial help. His emotional storytelling consistently trends on the “For You” page.
12. Tineke Younger (@tinekeyounger)
A chef who knows how to tell a story. Winning Storyteller of the Year in 2025, Tineke combines culinary skills with a vibrant personality that makes every recipe feel like an adventure.
13. Plastique Tiara (@plastiquetiara)
The drag superstar has mastered the “transition” video. Her content is a visual feast of high-glam fashion and flawless editing that regularly breaks the internet.
14. Bayashi (@bayashi.tiktok)
A Japanese creator who has mastered the ASMR cooking niche. His fast-paced, rhythmic cooking videos transcend language barriers, garnering millions of views globally.
15. Jools Lebron (@joolslebron)
The creator behind the “Very Demure, Very Mindful” trend. Jools’ ability to spark a global vocabulary shift overnight shows the sheer power of viral catchphrases in 2025.
16. Law By Mike (@lawbymike)
Proving that educational content can be viral, Mike uses humor and fast-paced editing to teach legal rights. He won the I Was Today Years Old Award for his informative skits.
17. Monet McMichael (@monetmcmichael)
Monet blends high-end beauty with a down-to-earth personality. Her growth is fueled by her incredible editing skills and her ability to make every follower feel like a best friend.
18. Jake Shane (@octopusslover8)
The king of “niche” comedy. Jake’s reimagining of historical events and everyday situations through the lens of a Gen Z personality has made him a favorite for fans and celebrities alike.
19. Amaury Guichon (@amauryguichon)
The chocolate architect. His massive, intricate sculptures made entirely of chocolate are a testament to the fact that high-level craftsmanship always has a home on TikTok.
20. Charli D’Amelio (@charlidamelio)
While she is a “veteran” of the platform, Charli continues to grow and evolve. By expanding into music, fashion, and business, she remains the ultimate blueprint for turning TikTok fame into a lasting career.
Why These Influencers Matter for Your Career
Success on TikTok isn’t just about luck; it’s about consistency, niche-building, and authenticity. Whether you are an actor, a model, or a singer, studying how these top creators engage their audience can provide a roadmap for your own portfolio.
Take the Next Step with Cast Artists
Are you ready to turn your digital presence into professional opportunities? Cast Artists is the premier platform where artists and influencers build their portfolios and connect with media production houses, movie directors, and brands.
- Create Your Profile: Showcase your talent to the industry.
- Find Opportunities: Browse postings for movies, ads, and social media campaigns.
- Post Requirements: Are you a production company? Find your next star right here.
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