Want to make your feed greener and your brand partnerships more responsible? These 20 ethical and sustainable influencers are leading conversations around slow fashion, circular beauty, climate justice, upcycling and conscious living. Follow them for inspiration – and if you’re a creator or casting director, discover how Cast Artists can turn that influence into real, values-driven opportunities.
Why follow ethical & sustainable influencers in 2026?
Sustainable influencers do more than post pretty outfits – they translate complex supply-chain issues, test low-impact products, model wardrobe longevity, and hold brands accountable. For audiences, they make sustainable choices tangible. For brands and media producers, they bring authentic stories and engaged niche audiences that convert better than generic ads.
How to use this list
This list mixes global voices, BIPOC leaders, creators focused on circular fashion, and pragmatic zero-waste lifestyle influencers. Use it to:
- Learn practical swaps (thrifting, repair, upcycling)
- Discover creators for sustainable campaigns or documentaries
- Find voices who can be cast for editorial shoots, brand films, or web series
Top 20 Ethical & Sustainable Influencers to Follow
1. Valeria Hinojosa
Sustainable travel and slow-fashion advocate; focuses on ethical brands, plant-based living and storytelling that connects lifestyle to environment.
2. Venetia La Manna
An activist voice in ethical fashion who calls out fast-fashion issues and champions transparency and better supply chains.
3. Leah Thomas (Green Girl Leah)
Founder of Intersectional Environmentalist; combines climate justice with practical sustainability – essential follow for socially-aware eco content.
4. Aja Barber
Writer and critic who breaks down industry hypocrisies and champions more accountable fashion systems.
5. Aditi Mayer
Journalist-creator who centers South Asian perspectives in sustainable fashion and ethical storytelling.
6. Immy Lucas (Sustainably Chic)
Practical slow-fashion educator with DIY, repair, and capsule wardrobe expertise.
7. Kristen Leo
Content focused on ethical fashion, vegan beauty, and longer-term wardrobe thinking.
8. R’Bonney Nola
Designer and sustainable creator known for small-batch, handmade fashion and promoting maker culture.
9. Kathryn Kellogg
Zero-waste lifestyle expert – offers simple, realistic swaps to reduce home and beauty waste.
10. Lauren Singer
Pioneer of the zero-waste movement and practical ideas for drastically reducing single-use waste.
11. Masoom Minawala
Championing responsible luxury and elevating sustainable designers, especially from South Asia.
12. Melina Marissa
Thrifting and sustainable styling creator who brings accessible, joyful secondhand fashion to a wide audience.
13. Jazmine Brown
Eco-fashion educator and creative who showcases circular wardrobes and upcycled storytelling.
14. Amber Valletta
Model-turned-advocate who partners with sustainable brands and uses celebrity reach to push resale and responsible design.
15. Manasi Madhav (or similar regional eco-beauty creators)
Focused on cruelty-free beauty, clean formulations and local, lower-impact products.
16. Rhea Kapoor (and similar stylists)
Known for promoting vintage, reuse, and styling that centers longevity over single-season buys.
17. Hannah Witton
Creator blending accessibility and conscious living – practical, research-led content for everyday sustainability.
18. Nancy Tyagi (or comparable upcycle artists)
DIY and upcycling creators who turn waste fabrics into high-impact style statements.
19. Sejal Kumar (or comparable creators pivoting to conscious content)
Influencers using large platforms to normalize mindful consumption and ethical collaborations.
20. Earthy Andy (or leading zero-waste influencers)
Offers hands-on, no-nonsense tips for low-waste daily life and sustainable home care.
Note: influencer niches shift fast. If you want a tailored list for a specific region (India, UK, US), audience size, or engagement metric, Cast Artists can help you discover verified creators that match your brief.
What to look for when vetting sustainable influencers
- Transparency: Do they explain why a product is ethical or not?
- Track record: Have they documented supply-chain issues or long-term brand critiques?
- Authenticity: Do their lifestyle choices match the brands they promote?
- Niche authority: Micro-influencers often have higher engagement and trust for specific sustainability topics.
- Storytelling ability: Can they translate complex sustainability claims into clear narratives for video, short-form, and editorial work?
How Cast Artists helps brands and creators work together ethically
Cast Artists is built for creators who want real opportunities – not just impressions. On Cast Artists, sustainable influencers can:
- Build a professional portfolio focused on ethical work
- Apply to casting calls, brand films, documentaries, and ad projects seeking sustainable talent
- Connect with media houses and ethical brands that value long-term impact over quick wins
For brands and producers: use Cast Artists to search verified influencer portfolios filtered by sustainability focus, audience, and past collaborations – making it faster to cast creators who align with your values.
Final tips for brands working with ethical influencers
- Prioritize long-term partnerships over one-off sponsored posts.
- Co-create content that educates (not just sells).
- Offer transparency in materials, pricing and production when possible.
- Compensate creators fairly – sustainability content often requires research and verification.
Sources & further reading
This list and the curator notes above were compiled from recent industry roundups and influencer directories, including Feedspot, Modash, Influencity and fashion media coverage on sustainability. For more detailed metrics or to discover region-specific creators, we recommend searching verified influencer directories or contacting Cast Artists.
Want a tailored shortlist or casting-ready portfolio?
If you’re a brand looking to cast sustainable voices or an influencer wanting to showcase your eco work, Cast Artists makes the connection simple.
📩 Email: info@castartists.com
📱 Call / WhatsApp: +91 9490056002
🔗 Services & casting info: http://castartists.com/services
Cast Artists – Where ethical talent meets meaningful opportunity.
