K-beauty continues to drive global skincare conversations – not just because of innovative products, but because creators translate science into routines people can actually use. If you want reliable Korean skincare advice (from hydration-first routines to barrier repair and sunscreen priorities), these 15 influencers are must-follows. They combine product testing, ingredient explanations, and practical routines – perfect for beauty fans, brands, and casting directors searching for credible talent.
Why follow Korean beauty influencers for skincare advice?
Korean creators often focus on skin health first: double cleansing, layering lightweight hydrators, gentle exfoliation, and daily sunscreen. Many test products across seasons and skin types, meaning their tips are practical and repeatable. For brands and media producers, these influencers offer trusted voices and high engagement in skincare campaigns.
How we picked these 15 creators
This list blends long-standing K-beauty stars, science-forward educators, multilingual creators who reach global audiences, and regional voices who explain routines in Korean. Where available, we cite channel pages and interviews so you can verify activity and audience reach.
The Top 15 Korean Beauty Influencers (and their best skincare tips)
1. Pony (Park Hye-min) – signature routines + product layering
Why follow: Pony is a K-beauty legend known for makeup and skincare expertise; her tutorials mix technique with product picks. One consistent tip: prioritize lightweight hydration first, then layer treatments so active ingredients absorb effectively.
2. Risabae – makeup artist who preaches skin health
Why follow: A top Korean makeup artist who frequently shares skincare routines that prep the perfect canvas for makeup. Tip: double-masking isn’t always better – use a hydrating sheet mask after a calming serum, not before.
3. Joan Kim – gentle, research-backed skincare routines
Why follow: Joan explains procedures, actives, and realistic routines for 30-somethings. Tip: consistency beats novelty – stick with a simple cleanser + sunscreen + moisturizer routine while introducing actives slowly.
4. Liah Yoo – founder/educator who demystifies ingredients
Why follow: Liah turned advocacy into a brand (KraveBeauty) and explains ingredient intent clearly. Tip: simplify: focus on single-actives and pH-balanced cleansers to avoid disrupting the skin barrier.
5. SSIN – real-skin routines & no-nonsense testing
Why follow: Popular for candid skincare shares and “real routine” videos. Tip: patch test new actives and introduce one new product at a time so you can isolate reactions.
6. Lamuqe – makeup + skincare for approachable glow
Why follow: Lamuqe mixes makeup transformations with solid base care tips. Tip: prep skin with a hydrating toner before makeup to prevent cakey finishes and enhance dewy looks.
7. Daddoa – classic K-beauty routines (archive of favorites)
Why follow: A longtime K-beauty voice with practical, drugstore-friendly recommendations. Tip: don’t skip the toner step (in Korean usage, “toner” often means toner/essence hybrid that boosts hydration).
8. Gothamista – Western perspective on K-beauty formulas
Why follow: While not Korean by nationality, Gothamista tests K-beauty products rigorously and explains ingredients clearly. Tip: match actives to skin goals (retinoids for texture, BHA for congestion) – then prioritize barrier care.
9. SunnyDahye – holistic routines + product research
Why follow: Sunny offers in-depth product reviews and routine experiments for various climates. Tip: adapt routines seasonally: lighter hydrators in summer, richer creams in winter.
10. Anda – glass-skin foundations for beginners
Why follow: Anda’s step-by-step routines make “glass skin” achievable for many. Tip: consistency in exfoliation + hydration creates the smooth base glass skin needs – but avoid over-exfoliation.
11. Freezia (DearZia) – influencer with approachable product testing
Why follow: Freezia mixes lifestyle with beauty tips and often covers trending Korean products. Tip: less is more for sensitive skin – choose fragrance-free formulations where possible.
12. Liah’s peers & researchers – science-forward creators (collective tip)
Why follow: Many Korean creators now focus on formulations and evidence. Tip: look for creators who explain ingredient concentrations, not just product names.
13. Maeng Ssaem / Niche Korean creators – targeted solutions
Why follow: Micro-creators often test local and indie brands. Tip: regional creators can highlight cult favorites unavailable internationally – great for discovering new hydrators and essences.
14. Beauty editors & brand founders (e.g., KraveBeauty founder content)
Why follow: Editorial creators combine clinical perspective and trend analysis. Tip: when trying retinoids or acids, pair with daily physical sunscreen and a reparative moisturizer.
15. Emerging Korean skinfluencers (seasonal picks)
Why follow: Up-and-coming creators often test DIY, low-cost, or indie K-beauty finds. Tip: follow a mix of mega and micro creators – mega for trend picks, micro for honest, everyday reviews. (See curated lists of Korean creators for deeper dives.)
Quick, practical K-beauty skincare takeaways from the list
- Cleanse gently, double-cleanse only when needed (makeup or SPF).
- Hydration first: humectants (hyaluronic acid/glycerin) before heavier creams.
- Sunscreen daily – every influencer on this list repeats it.
- Introduce actives one at a time and patch test.
- Seasonal tweak: lighten up in summer, add occlusives in winter.
How tech/beauty brands and media producers can use these creators
- Partner for ingredient education videos, product demos, and trend narratives.
- Cast creators for brand films, tutorials, and short series where credibility matters.
- Use platforms like Cast Artists to discover and contract creators with verified portfolios and past campaign experience.
Why Korean beauty influencers should join Cast Artists
Cast Artists helps beauty creators turn digital followings into paid media work and casting opportunities. On Cast Artists you can:
- Build a professional portfolio showcasing skincare tutorials, product tests, and host reels
- Get discovered by brands, directors, and production houses seeking authentic K-beauty expertise
- Apply for campaigns, commercials, and branded content that value skincare credibility
Follow, learn, and collaborate
Whether you’re a beauty fan hunting for the best sunscreen recommendations or a brand casting a skincare expert, these Korean creators are a great starting point. Want a tailored shortlist (by language, audience size, or niche)? Cast Artists can help you discover verified influencers and negotiate collaborations.
📩 Email: info@castartists.com
📱 Phone / WhatsApp: +91 9490056002
