ASMR from Japan blends delicate sound design, meticulous visuals and cultural micro-rituals – think head-spa roleplays, precision cooking sounds, ear-cleaning videos, and soothing whisper roleplays. If you’re a brand, casting director, or content producer looking for high-impact ASMR talent on Instagram, this curated list highlights 15 Japanese (or Japan-based) ASMR creators who command big views and devoted audiences across the platform and other short-form networks.
Quick keyword targets for this article: Japanese ASMR, ASMR Instagram Japan, Japanese ASMR artists, best ASMR creators Japan, ASMR influencers Instagram.
How we chose these 15 creators
Selection criteria: creators who produce ASMR content in a Japanese style (food ASMR/mukbang, head-spa, roleplay, tapping & object sounds), who post regularly on Instagram (Reels / IGTV / posts) and who show evidence of high viewership or cross-platform influence. Where available, we link to their Instagram pages so you can verify reach and sample their content. For broader context on the ASMR category we also referenced industry roundups of top ASMR creators.
The 15 Japanese ASMR artists to follow (what they do and why they get views)
1. Bayashi – high-energy cooking ASMR & mukbang
Why follow: Bayashi is arguably Japan’s biggest food-ASMR personality; his energetic mukbangs and crunchy cooking clips rack up huge views and often cross-post to Instagram Reels. His content is a masterclass in mouth sounds, sizzling audio, and charismatic presentation. Instagram snapshot: @bayashi_tv.
2. Yes Plz ASMR – Japanese culture + friendly roleplays
Why follow: mixes service-style roleplays (tourism and cultural experiences) with crisp audio editing designed for Reels and short clips. Great collaborator for tourism and lifestyle brands. Instagram snapshot: @yesplzasmr.
3. ASMR Twix – head-spa & relaxation salon ASMR
Why follow: specializes in luxurious head-spa, hair brushing and facial roleplays that perform very well on short video. Their clinic/spa aesthetic translates to high retention and repeat views. Instagram snapshots: @asmr.twix / @asmrtwix.tokyoheadspa.
4. Cham_ASMR – whisper & soft-spoken sleep triggers
Why follow: focused whispering, soft-spoken scripts and sleep-oriented roleplays; effective for long-watch IGTV and Reels viewers seeking relaxation. Instagram snapshot: @cham_asmr.
5. JapanASMR / ASMR Sushi – eating ASMR & traditional sounds
Why follow: accounts dedicated to Japanese food ASMR and mukbang-style tasting videos – close mic work on traditional snacks drives high engagement from global ASMR lovers. Instagram snapshot: @japanasmr.
6. ASMR.twix (Tokyo head spa founder creators) – professional spa ASMR
Why follow: spa founders and head-spa specialists who post behind-the-scenes and treatment ASMR; ideal for wellness and beauty casting. Instagram snapshot: @asmrtwix.tokyoheadspa.
7. asmrtwix (regional salon reels) – local head-spa viral clips
Why follow: shorter Reels from salon visits and treatments that get reshared widely; strong for location-based campaigns and live experiences.
8. Asmr.twix’s collaborators – frequent guest creators & crossovers
Why follow: many high-view ASMR posts on Instagram are collaborations between stylists, spa owners and guest ASMRtists – these crossovers often spike in views and reach. (See spa & head-spa posts above.)
9. Regional ASMR compilation accounts – curators that drive views
Why follow: curated accounts that repost the best Japanese ASMR Reels (eating, tapping, head-spa) often amplify creators’ reach – useful to watch for trends and viral clip formats. Instagram indexes and tags for “Japanese ASMR” show how these collapse into high-view compilations.
10. ASMR Sushi / Mukbang micro-creators – niche, high-repeat views
Why follow: creators who focus on a single niche (sushi prep, onigiri sounds, chewy sweets) often get strong repeat viewership from genre fans – these micro-niches are great for product seeding and F&B collaborations.
11. Hair & scalp ASMR specialists – salon-level audio production
Why follow: Tokyo head-spa channels produce long, immersive audio videos that convert into high view counts when clipped into Reels for Instagram audiences. Brands in beauty, scalp care or wellness can use them for authentic demos.
12. Food & texture ASMR creators (crunch / chew focused)
Why follow: the crunch/chew subgenre remains one of the most watched categories; Japanese snack ASMR clips often trend internationally and attract cross-platform views. Look for creators who tag #asmr #mukbang #japanasmr.
13. Roleplay ASMR creators (clinic, cafe, shop owner roleplays)
Why follow: medical exam, barber and café roleplays remain staples – Japanese cultural roleplays (omotenashi service) have a global appeal and create high dwell time on Reels. These creators are casting favorites for short branded scenes.
14. Multiplatform ASMR YouTubers who push clips to Instagram
Why follow: many Japanese ASMR YouTubers (Hatomugi ASMR, Kanna ASMR, Mayu ASMR and others) post short Reels and teaser clips to Instagram – their YouTube popularity often translates into high Instagram views when clips are crossposted. See top YouTuber lists for context.
15. Emerging micro-ASMR creators & indie head-spa accounts
Why follow: new ASMR salons and independent creators often go viral with a single signature clip (a unique instrument, a novel food texture, or a soothing “head spa” visual). For discovery and casting, follow regional tags and spa-based accounts.
How brands, casting directors and producers can use Japanese ASMR creators
- Product demos & sensory ads: ASMR creators excel at making tactile products (skincare, food, spa services) feel desirable through sound.
- Short-form ad creative: commission 15–30s Reels that repurpose long ASMR takes into high-retention social ads.
- Branded roleplays: hire ASMR roleplay creators for product tutorials that subtly integrate branding.
- Location shoots (salons/spas): use head-spa ASMR creators to film on-site treatments for premium wellness campaigns.
When approaching creators, be explicit about usage rights (clip length, geographic scope, and ad platform) and give them creative freedom to preserve authenticity – that’s what gets views.
Quick tips for discovering and verifying high-view ASMR artists on Instagram
- Search hashtags: #JapaneseASMR, #asmr, #japanasmr, #headspa to spot rising clips.
- Check Reels views and saves – these metrics predict sustained interest more than follower counts.
- Look for cross-platform presence – creators with YouTube + Instagram often carry larger, more loyal audiences.
Why ASMR creators should join Cast Artists
Cast Artists helps creators translate views into paid work and casting opportunities:
- Build a professional portfolio with Reels, long-form clips, and client case studies.
- Get discovered by brands, salons, production houses and wellness directors seeking ASMR talent.
- Apply to campaigns, location shoots and product demo casting calls listed on the platform.
If you’re an ASMR artist (or represent one), Cast Artists makes it easier to pitch for branded Reels, in-studio recordings, and paid collaborations.
Want a custom shortlist?
I can create a verified, casting-ready shortlist for you (e.g., head-spa specialists, mukbang creators, or whisper/roleplay artists), with direct Instagram handles and recent view snapshots. Tell me which ASMR niche or region you want – I’ll assemble a focused pack.
Contact Cast Artists
For discovery, casting, brand partnerships and portfolio support:
Email: info@castartists.com
Phone / WhatsApp: +91 9490056002
