The DIY and craft movement has exploded on social media, especially on Instagram, where creativity meets community. From paper art and home décor to resin, embroidery, and recycled crafts, DIY creators are inspiring millions to turn imagination into reality. For brands, media houses, and production companies, DIY and craft influencers are also powerful collaborators-offering authenticity, niche audiences, and high engagement.
In this article, we bring you a carefully curated list of the Best 10 DIY and Craft Influencers on Instagram who have built strong personal brands through originality, consistency, and visual storytelling. Whether you’re a brand looking for collaborations or an aspiring creator seeking inspiration, this list is designed to help you discover top talent in the DIY and craft space.
Why DIY & Craft Influencers Matter on Instagram
Instagram has become a visual-first platform where DIY and craft content thrives. Short-form videos, reels, and step-by-step visuals make it easier for creators to showcase their skills and for audiences to replicate ideas at home.
Key reasons why DIY & craft influencers are in high demand:
- High engagement and loyal niche followers
- Strong influence on purchasing decisions (tools, décor, art supplies)
- Authentic storytelling and trust-based content
- Perfect fit for tutorials, workshops, and brand integrations
For casting teams and production houses, these influencers also make excellent hosts, workshop leaders, and content collaborators.
Best 10 DIY and Craft Influencers on Instagram
1. Shruti Sharma
Shruti Sharma is known for her elegant paper crafts, festival décor ideas, and budget-friendly DIY home decorations. Her Instagram feed is a blend of creativity and practicality, making her content highly shareable.
Specialty: Paper crafts, festive décor, home DIY
Why Follow: Easy-to-follow tutorials and aesthetic visuals
2. Mansi Verma
Mansi’s content focuses on upcycling everyday materials into beautiful decorative pieces. Her innovative approach promotes sustainability while encouraging creativity.
Specialty: Upcycling, recycled crafts
Why Follow: Eco-friendly DIY inspiration
3. Ankita Jain
Ankita is a popular resin art creator who shares behind-the-scenes processes, color techniques, and product finishing tips. Her content appeals to both beginners and advanced artists.
Specialty: Resin art, functional décor
Why Follow: Professional-level craftsmanship
4. Pooja Gupta
Pooja’s Instagram showcases handmade gifts, calligraphy-based crafts, and personalized décor. Her reels often go viral due to their simplicity and emotional appeal.
Specialty: Handmade gifts, lettering art
Why Follow: Minimal yet impactful DIY ideas
5. Ritika Malhotra
Ritika focuses on modern home décor using affordable materials. Her content resonates strongly with urban audiences looking to style their homes on a budget.
Specialty: Home décor DIY, wall art
Why Follow: Trend-driven, budget-friendly designs
6. Neha Kapoor
Neha’s crochet and yarn-based creations are both artistic and functional. From fashion accessories to home décor, her page is a paradise for fiber art lovers.
Specialty: Crochet, knitting, yarn crafts
Why Follow: Detailed process videos and patterns
7. Aarushi Mehta
Aarushi is widely appreciated for her scrapbooking, journaling, and mixed-media art. Her calming content style attracts audiences who enjoy slow, mindful creativity.
Specialty: Scrapbooking, journaling
Why Follow: Therapeutic and aesthetic content
8. Kavya Nair
Kavya’s mandala and dot art tutorials showcase patience and precision. Her content often blends art with mindfulness and mental wellness.
Specialty: Mandala art, dot painting
Why Follow: Visually soothing and skill-focused reels
9. Simran Kaur
Simran creates DIY fashion hacks, fabric transformations, and handmade accessories. Her page is ideal for brands in fashion, textiles, and lifestyle.
Specialty: DIY fashion, fabric crafts
Why Follow: Trendy, youth-focused content
10. Rhea Arora
Rhea’s content is centered around easy crafts for kids, parents, and teachers. Her ideas are widely used in schools and activity workshops.
Specialty: Kids crafts, educational DIY
Why Follow: Simple, fun, and family-friendly ideas
How Cast Artists Helps DIY & Craft Influencers Grow
Platforms like Cast Artists play a crucial role in bridging the gap between creators and opportunities. DIY and craft influencers can:
- Create a professional digital portfolio
- Showcase their skills, experience, and collaborations
- Get discovered by brands, media houses, and production companies
- Apply directly to casting calls, workshops, and creative projects
Similarly, brands and production companies can post requirements and connect directly with verified creators.
Final Thoughts
The DIY and craft space on Instagram continues to grow, driven by creators who turn creativity into influence. These Best 10 DIY and Craft Influencers on Instagram represent talent, originality, and consistency-qualities that brands and casting professionals actively look for.
If you are an artist, influencer, or brand looking to collaborate, build visibility, or find genuine creative opportunities, Cast Artists is the right platform to get started.
Contact Cast Artists
Email: info@castartists.com
Contact: +91 9490056002
