Want to find Brazil’s most-followed fitness creators who inspire workouts, nutrition, and lifestyle? This curated list of the Best 10 Brazilian Fitness Influencers on Instagram highlights creators who are currently shaping fitness culture in Brazil – from bodybuilding and strength training to online coaching, wellness and female-focused fitness. Each profile shows what they do best, their niche, language (Portuguese), and the rough Instagram reach to help brands, casting directors, and creators discover the right partner.
Why follow Brazilian fitness influencers right now
Brazilian fitness creators combine athletic pedigree, charismatic storytelling, and highly visual training content that performs exceptionally well on Instagram Reels and Stories. Whether you’re a brand looking for an ambassador, a production house casting fitness talent, or a fan searching for real training tips, these influencers offer a mix of credibility and engagement. Many also run programs, supplements lines, or in-person classes – making them strong partners for campaigns and live events.
The Top 10 (shortlist / one-sentence summary)
- Gracyanne Barbosa – Fitness model & strength athlete; huge reach and celebrity presence (Portuguese). Followers (Jan 2026): ~13M.
- Renato Cariani – Coach and fitness entrepreneur with large coaching community; mixes training, nutrition and motivational content. Followers (Jan 2026): ~10.7M.
- Treinadora Carol Vaz (@teamcarolvaz) – Online trainer who runs large coaching programs and women-focused fitness content. Followers (Jan 2026): ~7.8M.
- Vivi Winkler – Trainer and wellness coach focused on body & mindset transformations for women. Followers (Jan 2026): ~7M.
- Eva Andressa – Ex-bodybuilding athlete turned fitness influencer, known for training routines and nutrition. Followers (Jan 2026): ~5.8M.
- Rodrigo Fernandes – Fitness & lifestyle creator with a broad audience and ambassador roles. Followers (Jan 2026): ~4.4M.
- Bruna Lima (@xoobruna) – Fitness, mom-life and lifestyle creator who mixes workouts with approachable wellness tips. Followers (Jan 2026): ~4.1M.
- Felipe Franco – Bodybuilding coach and public figure who posts training, nutrition and performance content. Followers (Jan 2026): ~4.1M.
- Taynara Cabral – Fitness and lifestyle creator with strong engagement on short-form video and coaching offerings. Followers (Jan 2026): ~3.8M.
- Bella Falconi – Nutritionist/fitness entrepreneur who blends family, fitness and nutrition content; strong brandable image. Followers (Jan 2026): ~4.1M.
Note: follower numbers are approximate and reflect public listings (Feedspot / Instagram analytics) as of January 2026 – counts fluctuate daily. Where possible we’ve cited the source used for the snapshot.
Quick profiles – what each influencer brings to the table
Gracyanne Barbosa – strength, performance & mass appeal
Why follow: One of Brazil’s most visible fitness celebrities, Gracyanne fuses elite-level training with mainstream celebrity presence – ideal for large-scale brand campaigns, live events and performance-focused spots. Main niche: strength training, fitness modeling (Portuguese). Reach: ~13M.
Renato Cariani – coaching + community-driven programs
Why follow: Renato is an experienced coach and entrepreneur who markets training programs and supplements. Great for performance or functional fitness campaigns where a coach-led narrative is needed. Main niche: coaching, motivation, supplements. Reach: ~10.7M.
Treinadora Carol Vaz – women’s coaching & scalable programs
Why follow: Carol runs scalable online programs and shares repeatable workouts that convert well in short-form video – a solid pick for female-focused activewear and wellness brands. Main niche: women’s fitness coaching. Reach: ~7.8M. (
Vivi Winkler – transformation coach & wellness storyteller
Why follow: Vivi mixes mental wellness, community programs and physical training – useful for brands seeking lifestyle storytelling rather than purely technical fitness. Main niche: transformation, mindset & training. Reach: ~7M.
Eva Andressa – bodybuilding to lifestyle transitions
Why follow: With a background in bodybuilding, Eva brings credibility to strength and physique-focused products (supplements, gym equipment) while also addressing daily wellness routines. Main niche: bodybuilding, fitness routines. Reach: ~5.8M.
Rodrigo Fernandes – brand-friendly fitness & lifestyle content
Why follow: Rodrigo’s content is versatile and brand-friendly – he frequently works as an ambassador and can anchor product launches or lifestyle campaigns. Main niche: fitness & lifestyle. Reach: ~4.4M.
Bruna Lima – approachable workouts for busy women
Why follow: Bruna mixes motherhood, real-life fitness and quick, reproducible workouts – great for D2C fitness products and family-focused health brands. Main niche: mom + fitness lifestyle. Reach: ~4.1M.
Felipe Franco – competitive bodybuilding & coaching credibility
Why follow: Felipe’s competitive background makes him a good fit for performance nutrition and athletic gear campaigns. Main niche: bodybuilding, coaching. Reach: ~4.1M.
Taynara Cabral – high-energy reels and coaching funnels
Why follow: Taynara’s short-form content performs well on Reels; she also runs paid coaching – ideal if you want creators who sell programs as well as awareness. Main niche: fitness & lifestyle coaching. Reach: ~3.8M.
Bella Falconi – nutrition-first approach & entrepreneurship
Why follow: Bella blends nutrition education, family content and product entrepreneurship (her own lines), which makes her attractive for long-term, multi-format brand partnerships. Main niche: nutrition, family fitness. Reach: ~4.1M.
How brands and production houses should pick the right fitness influencer
- Match niche to objective: use a bodybuilding influencer for supplements; mom/fitness creators for family-focused health brands.
- Check past brand fit: look at prior collaborations and creative tone.
- Prioritize engagement over raw follower count: high engagement = better conversions.
- Consider multi-format output: Reels + Stories + training PDFs + live Q&A create more value than a single sponsored post.
- Negotiate usage rights clearly: for ads, make sure platform use, duration and geography are defined.
Why Brazilian fitness influencers should join Cast Artists
If you’re an influencer (or represent one), Cast Artists helps you convert social clout into paid media and on-screen work:
- Build a professional portfolio (training reels, promo kits, past campaigns).
- Get discovered by brands, casting teams and production houses seeking fitness talent for commercials, streaming shows or events.
- Apply to casting calls, brand partnerships and fitness campaigns directly on the platform.
Cast Artists connects creators with opportunities that go beyond likes – real bookings, negotiating support, and production-ready briefs.
Final tips & next steps
- If you want a custom shortlist (e.g., female fitness creators in Brazil, coaches who speak English + Portuguese, or micro-influencers under 500K followers), I can produce that now.
- If you’re a brand, consider asking for a pilot Reel or paid trial to see creative fit before a large campaign.
Contact Cast Artists
Email: info@castartists.com
Phone / WhatsApp: +91 9490056002
